Travelers 'snowball' by Fallon Minneapolis

Fallon Minneapolis has launched a campaign for Travelers insurance company, which continues to use humour to tell the story of one person's ever-evolving risks.  In the "snowball" spot, a man on his morning walk trips and falls, creating a massive chain of events, taking everything in his path in the form of a giant snowball. Despite the calamity, and the huge disruption of an ordinary day in the city, in the end, all is well. The message, "When you have insurance that stays in-synch, you can roll with anything," serves as a reminder that with all the sudden unexpected risks you might face in your life, when you are properly prepared for them, you should be just fine. Special effects come from Weta Digital, the New Zealand post-production shop set up by 'Lord of the Rings' director Peter Jackson.

This article was first published on Campaign Work