Campaign Work, Thursday, 26 February 2009 01:54PM
These are great and if you liked the an earlier webisode "A Uniform Used to Mean Something", you'll love the new road trip. Called "Hindsight is 20/20", the new ads shows Seinfeld and Superman going on a road trip. The pair stop to admire the landscape and take a picture when Superman accidentally locks the keys in Seinfeld's vintage Porsche. At first Superman offers to rip one of the doors off to retrieve the keys, or to fly off and get help, but Seinfeld overrules, saying "It's a road trip, no flying." He then remembers that as a member of American Express he is eligible for roadside assistance, and soon the pair are on their way again. Made to promote American Express' guarantee to replace damaged goods within 90 days they are a little geeky, but really here that's a good thing. The four-minute spot was directed and co-written by Barry Levinson, the man behind films such as 'Rain Man' and 'Good Morning Vietnam', and features an animated Superman alongside Seinfeld.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.