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Campaign Work, Thursday, 26 February 2009 01:54PM
Great timing for Land Rover -- an elegant shot of the queen's granddaughter pictured staring into the camera in a long mud-splattered Roberto Cavalli dress with a plunging neckline under the headline "Beautifully Poised". The campaign broke on the day that three-day eventing champion Zara Phillips was named BBC sports personality of the year in August at the World Equestrian Games.
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It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.