VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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Land Rover 'beautifully poised' by Rainey Kelly Campbell Roalfe/Y&R
Campaign Work, Thursday, 26 February 2009 01:54PM
Great timing for Land Rover -- an elegant shot of the queen's granddaughter pictured staring into the camera in a long mud-splattered Roberto Cavalli dress with a plunging neckline under the headline "Beautifully Poised". The campaign broke on the day that three-day eventing champion Zara Phillips was named BBC sports personality of the year in August at the World Equestrian Games.
This article was first published on Campaign Work
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
