Agency: JWT, New York
In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
Swedish directing duo RGB6 have used the simple medium of merging animation with live action to explain in a very visual way, how online TV service Joost will work. The online ad sees an old man explaining how Joost will work by picking up various coloured objects and mixing them in a jar before spreading them around three different jars. Joost did not want to use high resolution digital imaging to explain the service and the simple but effective methodology really works here.
This article was first published on Campaign Work
AllThingsD is reporting that last week’s rumoured deal that would see Yahoo pay as much as $1bn buy Tumblr is set to become a reality and will be announced officially on Monday.