VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
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Bud Light 'dude Vegas' by DDB Chicago
Campaign Work, Thursday, 26 February 2009 01:54PM
A new TV commercial for Bud Light repeatedly uses the word "dude" as the only line of dialogue.
The spot is the latest in a series of ads featuring the word "dude" created by DDB Chicago for Anheuser-Busch.
The original "dude" ad has been viewed more than 2mi times on YouTube alone, and the four ads have been viewed more than 13.5m times from sites like YouTube, MSN.com, break.com and MySpace.
This article was first published on Campaign Work
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