In association with
Smirnoff 'ringmaster' by JWT
By Colin Marrs, Campaign Work, Thursday, 26 February 2009 01:54PM
JWT goes ringside at the circus in its new TV ad promoting Smirnoff's Moscow Mule.
The ad opens looking down on the ringmaster as he throws a slice of lime into the air.
It cuts to two trapeze artists swinging through the air. As the two artists perform a flip - one carrying a bottle of vodka and a bottle of ginger ale, the other holding a glass - they acrobatically mix the drink in the glass and catch the lime.
The completed drink falls through the air as the two artists catch their swings and the curtain falls on the act.
It ends with the strapline: "The extraordinary Moscow Mule".
The ad is accompanied by a voiceover, performed by the actor Steven Berkoff, who featured in films such as A Clockwork Orange, Beverly Hills Cop and Octopussy.
The 20-second ad will break on Monday, 4 August.
This article was first published on Campaign Work
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