In association with
Cadbury Dairy Milk 'gorilla' by Fallon
Campaign Work, Thursday, 26 February 2009 01:54PM
Cadbury is rolling out one of its biggest ad campaigns to date for Cadbury Dairy Milk featuring a minute-and-a-half film created by Fallon.
The £6.2m campaign, which revives the famous "Glass and a Half" icon, will debut on Channel 4 during the Big Brother 8 finale on Friday, August 31.
The film was written and directed by Sony "balls" creative director Juan Cabral and will be supported by outdoor activity, a digital campaign from Hyper, PR support from Sputnik Communications and sponsorship.
This article was first published on Campaign Work
- Cadbury Dairy Milk 'Helium Bubbly' by Fallon
- Appointment to view: The making of Cadbury's 'charity shop'
- Cadbury 'charity shop' by Fallon
- Juan Cabral leaves Fallon
- Cadbury Dairy Milk 'big swap' Fallon
- Advertising ... surrealism ... iguanas
- Cadbury 'Gorilla/Trucks mash-up' by Fallon
- Cadbury Dairy Milk launches 'dancing eyebrows' TV ad
- "Gorilla" tops 2008 Gunn Report
- Editorial: Why creating iconic ads cannot now be enough
- Big Awards 2008: Gold Awards
- Public View - Cadbury 'gorilla/trucks mash-up' by Fallon
- Cadbury 'gorilla' and Skittles 'touch' to do battle for Film Grand Prix
- Fallon's Gorilla scoops black pencil in D&AD awards
- Cadbury's releases Queen Dairy Milk Trucks ad on YouTube
- Campaign Annual 2007: Advertising Agency of the Year - Fallon
- Diary: Pick of the week - Fallon/Cadbury's Dairy Milk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Community Manager - Digital Purple Consultancy £25000 - £30000 per annum, London
- Senior Account Manager - Digital Purple Consultancy £30000 - £35000 per annum, London
- PPC Campaign Manager Tarsh Lazare Marketing Recruitment £Competitive, South West London
- Marketing Assistant - Professional Service Propel £25000 - £30000 per annum + Excellent Benefits, City of London
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- WCRS scoops £15m European Betfair ad account
All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.