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Campaign Work, Thursday, 26 February 2009 01:54PM
E.ON encourages customers to save energy in this ad, which is based on the idea of making energy visible using the idea of illumination to bring energy to light.
The spot begins with a man realising he can see the energy things use and control it.
He carries a bundle of energy in his arms and uses it to start a Scalextric set, light up a hob and switch off a TV. A voiceover says "We help you see the energy you use so that you can see how to save it".
The ad carries the strapline "The wind of change".
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.