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Campaign Work, Thursday, 26 February 2009 01:54PM
ITV's in-house creative agency ITV Creative has created a promo to back its coverage of next month's Euro 2008 football tournament.
The spot features an England fan heartbroken over England's failure to qualify, set to a soundtrack featuring Foreigner's 1980s number one hit 'I Want to Know What Love Is'.
The TV ad will break during ITV1's coverage of the Champion's League final between Manchester United and Chelsea this evening.
ITV shares live coverage of the tournament with the BBC.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.