Agency: JWT, New York
In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
'Happiness Factory - The Movie' marks the next instalment of Coca-Cola's popular animated campaign.
As before, the movie opens with a man buying a bottle of Coke from a vending machine. As his girlfriend waits for him in the foyer of a cinema, the red light flickers on and he realises the machine has run out of Coke.
This signals the start of the animated film, in which a heroic worker goes on a 'Lord of the Rings'-style quest throughout the lands of a magical world to discover the secret that gets the Coke factory working again.
The three-minute film has been cut in various lengths for TV spots and will also be supported by poster activity. There is also an online cinema where users can watch two separate director's cuts of the film.
This article was first published on Campaign Work