VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
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DfT 'haunted' by AMV BBDO
By Colin Marrs, Campaign Work, Thursday, 26 February 2009 01:54PM
Abbott Mead Vickers BBDO has created a hard-hitting TV spot for the Department for Transport, featuring a man haunted by the corpse of a child he killed in a road accident.
This article was first published on Campaign Work
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Brand advocacy programmes: Six things to consider before you start
Who do you trust more to recommend a product to you, someone within your social circle, or the person paid to market the product?It’s not a hard question to answer, and that’s why recruiting third-party brand advocates is one of the hottest topics in marketing right now.
