Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
By Colin Marrs, Campaign Work, Thursday, 26 February 2009 01:54PM
The John Lewis Christmas spot, created by Lowe London, features the 1963 hit From Me To You, sung by members of the store's music society.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.