Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
By Colin Marrs, Campaign Work, Thursday, 26 February 2009 01:54PM
Top Gear presenter Richard Hammond saddles up some huskies, with a shopping trolley, in Morrisons' Christmas ad.
Richard Hammond stars in Morrisons Christmas ad
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.