VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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Nike 'addicted' by Wieden & Kennedy Amsterdam
Campaign Work, Thursday, 26 February 2009 01:54PM
The new "addicted" campaign for the Nike Plus system is voiced by 'Fight Club' actor Edward Norton and tells the story of a man addicted to running and the things that have happened to him during his daily stints on the streets. The ad was filmed in Prague, New York and Marseille.
This article was first published on Campaign Work
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
