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Campaign Work, Thursday, 26 February 2009 01:54PM
The new "addicted" campaign for the Nike Plus system is voiced by 'Fight Club' actor Edward Norton and tells the story of a man addicted to running and the things that have happened to him during his daily stints on the streets. The ad was filmed in Prague, New York and Marseille.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.