In association with
McDonald's 'great escape' by Leo Burnett London
Campaign Work, Thursday, 26 February 2009 01:54PM
Men all over the world will recognise the scenario in McDonald's Christmas campaign, in which a man is dragged around the shops by his girlfriend while longing to escape.
The 30-second spot, created by Leo Burnett London, also parodies the classic film, 'The Great Escape'.
In the ad, a young man manages to break away from his shopping-mad girlfriend. The iconic theme tune from 'The Great Escape' is heard as he darts into Santa's grotto, where he finds a secret underground tunnel.
He then tunnels underground before breaking up through the floor of a McDonald's restaurant to purchase the big cheese and bacon burger from the Festive Menu.
However, just as he goes to take a bite, his wily girlfriend catches up with him, foiling his daring escape.
The TV ad is supported by press, outdoor and online activity.
This article was first published on Campaign Work
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Business Director PFJ £60000.00 - £75000.00 per annum + Excellent Benefits, London
- Marketing Manager Adam Recruitment £35000 - £40000 per annum + car + bonus + benefits, Leicestershire
- Groovy & Grails Developer - £35k - Central London Digital Gurus £30000 - £35000 per annum + travel perks :), London
- User Experience Manager - e-Commerce ReThink Retail £65000.00 per annum + Benefits + Bonus , City of London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Twitter gives brands lead generation with new cards
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.