In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
Persil has struck a promotional partnership with Chorion, who licences the Mr Men characters, as part of a marketing campaign offering consumers free Mr Men toys across its detergent range.
The campaign, created by Bartle Bogle Hegarty, includes a 30-second ad and three 10-second versions, as well as posters and press ads.
The campaign marks the second sponsorship activity for the Persil brand, following a tie-up with the film 'Happy Feet'.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.