Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Persil 'Mr Men' by Bartle Bogle Hegarty
Campaign Work, Thursday, 26 February 2009 01:54PM
Persil has struck a promotional partnership with Chorion, who licences the Mr Men characters, as part of a marketing campaign offering consumers free Mr Men toys across its detergent range.
The campaign, created by Bartle Bogle Hegarty, includes a 30-second ad and three 10-second versions, as well as posters and press ads.
The campaign marks the second sponsorship activity for the Persil brand, following a tie-up with the film 'Happy Feet'.
This article was first published on Campaign Work
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