Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Trident 'fresh' by JWT
By Colin Marrs, Campaign Work, Thursday, 26 February 2009 01:54PM
JWT is attempting to "mess with your head" in a new TV campaign promoting Trident Fresh, in which a man enters a magical world after chewing on some Trident gum.
This article was first published on Campaign Work
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The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
