Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Cadbury's Creme Egg 'mousetrap' by Publicis
Campaign Work, Thursday, 26 February 2009 01:54PM
A total of 225 Creme Eggs are gooed in this 20 second ad, the final spot in the series leading up to Easter.
The ad begins with a crowd of unwrapped eggs lined up waiting on mouse traps and chattering away until a big wrapped Creme Egg enters.
The eggs fall silent as the lead egg unwraps and then leaps into the crowd shouting "goo" as he sets off all the mouse traps and Creme Eggs splatter everywhere.
It ends with the strapline for the campaign "Here today, goo tomorrow".
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
