In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
The Metropolitan Police Service has launched a TV campaign aimed at discouraging youths from carrying knives.
The 60-second spot, created by Miles Calcraft Briginshaw Duffy, will appear on youth channels with the message that carrying a knife does not give a young person kudos.
It opens on an ordinary teenage boy going about his daily life, dressed in a ridiculous outfit that makes him an object of ridicule among his friends.
In another scene, the boy is seen passing the knife to his friend and as he does, his friend transforms into a similarly ridiculous costume.
It ends with the line, "Carrying a knife -- it's not a good look".
The campaign is also being carried through into online channels by MCDB's sister agency, Elvis. As part of a media partnership with Kiss, the campaign will appear on air and on the Kiss 100 website.
This article was first published on Campaign Work
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.