VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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O2 Broadband 'happy homes' by VCCP
Campaign Work, Thursday, 26 February 2009 01:54PM
O2 has created this ad to promote its home broadband service, using its "we're better, connected" strapline.
The spot begins with a shot of a house in the pouring rain with a dog attacking the postman and smoke coming out of the chimney in the shape of the letters SOS.
A voiceover asks: "Is your broadband making your home unhappy?" The scene then switches to a sunny day with a big rainbow and birds flying around the houses.
The ad ends with a voiceover saying: "Move to O2 Broadband for a happy home".
This article was first published on Campaign Work
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
