Heinz Baked Beanz 'fourscreen' by McCann Erickson

To launch new packaging for Heinz Baked Beans, McCann Erickson has devised a TV campaign celebrating the hassle free-nature of Snap Pots.

The ad uses a split screen effect to demonstrate the four-portion packaging format and features a spectrum of Heinz Beanz lovers including a student, a young executive, a mother and a grandmother.

The idea behind is to show that you no longer need a dirty pot to heat up your beans. The soundtrack is 'Ring My Bell' by Anita Ward.

This article was first published on Campaign Work