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Campaign Work, Thursday, 26 February 2009 01:54PM
The ad uses a split screen effect to demonstrate the four-portion packaging format and features a spectrum of Heinz Beanz lovers including a student, a young executive, a mother and a grandmother.
The idea behind is to show that you no longer need a dirty pot to heat up your beans. The soundtrack is 'Ring My Bell' by Anita Ward.
This article was first published on Campaign Work
The Daily Mail’s website, the MailOnline, is closing on the New York Times as it records its biggest day for global daily unique browsers as it racked up 9,558,256 to the site and its apps on April 16.