Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
Wieden & Kennedy London has created four unbranded teaser ads ahead of the launch of the new Honda Accord.
Each ad highlights a different part of the skill and preparation required to create a large sky-diving formation.
The teasers do not reveal what company is behind the ads. The only lead is a link to the website www.difficultisworthdoing.com.
The address takes you to a blog about the behind the scenes making of the Honda ad.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.