Agency: JWT, New York
In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
Directed by Benito, EDF Energy's lastest TV ad cuts between former Olympic champions past and present.
Reflecting on their halcyon days, they talk about the scale of their achievements and what it means to them looking back.
The ad then draws the connection between overcome massive odds in a lifetime with the challenge of climate change.
The spot is the follow-up to EDF's "it's not easy being green" ad that launched earlier this year. It is supported by a radio campaign and digital activity.
This article was first published on Campaign Work
AllThingsD is reporting that last week’s rumoured deal that would see Yahoo pay as much as a $1bn Tumblr is set to be announced on Monday.
It quotes sources saying that the Yahoo board has approved a deal worth $1.1bn to buy blogging business Tumblr.