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Campaign Work, Thursday, 26 February 2009 01:54PM
C2 is Carling's new low-alcohol lager. The ads produced by BMB show an assorted range of robots meeting in a bar after a hard days work. One robot decides he likes the taste of C2 and bravely orders the beer from the bar even though his robot friends are ordering standard Carling, naturally. Eventually the group of robots try the lager and admit "he's not wrong". Robots equal lager drinkers, you decide.
This article was first published on Campaign Work