Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Heinz Mum's Own Recipe 'passed around' by McCann Erickson
Campaign Work, Thursday, 26 February 2009 01:54PM
Heinz have collected favourite recipes from Mum's throughout the UK, and used them as the inspiration for their Mum's Own Recipe range of jarred baby food.
This 30-second TV spot, created by McCann Erickson, shows the actual recipes being passed around by the toddlers themselves, in everyday locations such as the park, on the bus, at the shops and walking down the street.
As the action unfolds, the toddlers are seen passing notes. In the final scene, we see that these notes have recipes written on them. The voiceover at the end of the ad says, "The best recipes are always passed around."
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Marketing Manager Michael Page Digital GBP35000 - GBP40000 per annum, Reading
- Digital Analyst Michael Page Digital GBP25000 - GBP30000 per annum, Manchester
- Web Developer Michael Page Digital GBP30000 - GBP40000 per annum, Reading
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
