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Campaign Work, Thursday, 26 February 2009 01:54PM
Nike is launching a 60-second TV spot to support its new T90 Laser football boot through advertising agency Nitro.
The ad is part of a wider campaign, called "Put it where you want it tour", involving the Welsh comedians Dirty Sanchez and footballers such as Wayne Rooney, Gennaro Gattuso and Florent Malouda.
In the ad, Rooney and co use the Sanchez boys for shooting practice in a variety of amusing ways.
The TV-spot is based on four viral films, which have been seeded on the internet, and can be viewed at Nikefootball.com.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.