Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
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Channel 4 'seaside' by 4creative
Campaign Work, Thursday, 26 February 2009 01:54PM
Eighties icon Max Headroom has returned to British screens for the first time in nearly 20 years as part of a campaign to raise awareness of digital switchover.
In a series of six TV spots, Headroom advises households to upgrade their TV sets, while lambasting Channel 4 bosses for ignoring his prophetic vision of the future.
At the same time, we learn where Headroom has been for the past two decades, working as an assisted bath in an old people's home in Worthing.
The ad was developed and written by Channel 4's Brett Foraker and Tom Tagholm. All the ads were directed by original Headroom creator Rocky Morton.
The TV campaign is supported by a dedicated website, which provides detailed information about digital switchover.
This article was first published on Campaign Work
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