In association with
BA 'beach body' by Bartle Bogle Hegarty
Campaign Work, Thursday, 26 February 2009 01:54PM
Bartle Bogle Hegarty has unveiled an advertising campaign for British Airways, featuring two posters to back the airline's online check-in service at ba.com.
The poster featured here features an arrangement of all the objects that contribute to the perfect beach body, including gym equipment, fruit, weighing scales and a trampoline.
The second ad, called "suitcase", shows the enormous effort which goes into packing a suitcase, through a busy composition that includes all the clothes and various objects normally found in a suitcase.
The campaign is rolling out in two parts, with a press and poster campaign running alongside a series of radio spots.
BA is hoping the new campaign will encourage occasional holidaymakers to use its online check-in service.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Account Manager - Gaming Brand PFJ £30000.00 - £35000.00 per annum + Excellent benefits, London
- Senior Broadcast Manager PFJ £38000.00 - £45000.00 per annum + Excellent benefits, London
- New Business Director Dynamic New Alliances £0.00 per annum, Berkshire
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
