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Campaign Work, Thursday, 26 February 2009 01:54PM
Lowe London's new press campaign for John Lewis homeware will launch in national newspaper weekend supplements on April 21. The campaign, comprising three colour double-page spreads, seeks to capture the spirit of spring as a time for new beginnings. Conceived by Johnny Leathers and George Prest of Lowe London, the three executions feature homeware items photographed at dawn with the English countryside as a dramatic backdrop. The campaign uses a warm, conversational tone of voice to describe the products and their prices.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.