In association with
Campaign Work, Wednesday, 11 March 2009 11:57AM
Carlsberg has drawn on the prevailing economic climate with a new TV commercial that offers Irish drinkers some light relief from the recession.
This article was first published on Campaign Work
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.