In association with
By Kate Nettleton, Campaign Work, Thursday, 12 March 2009 03:45PM
The campaign, which aims to promote the extra sweet coffee drink amongst extreme sports enthusiasts, transforms the toilet cubicle so that the person sitting on the loo feels as though they are the top of a dramatic ski jump.
In order to target its key audience, Tugboat transformed the toilets of a number of major ski resorts, with branding on the toilet holder reading: "Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!"
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.