VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Nike+ "men vs women" by 72 and Sunny
By Kate Nettleton, Campaign Work, Friday, 13 March 2009 04:00PM
Roger Federer, Eva Longoria Parker, Paula Radcliffe, and Fernando Torres all star in a new ad campaign promoting Nike+'s virtual race that pits men against women.
The campaign sees each celebrity displaying some healthy male vs female rivalry in a bid to encourage runners to join the challenge at www.nikeplus.com,
The online campaign was created by AKQA, and uses the data collected from its Nike+ and ipod technology to keep tracks on which sex is performing best.
This article was first published on Campaign Work
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
