Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
By Kate Nettleton, Campaign Work, Monday, 16 March 2009 08:00AM
Orange...teaser for new gold spots
The film, which is being seeded online this week. features the famous film executives from the Gold Spots, Mr Dresden and Elliott, talking about their vision for a different type of film studios.
But rather than the actors being the focus of their vision, at the Orange studios, only one hero matters; the mobile phone.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.