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Campaign Work, Thursday, 14 April 2005 07:00AM
Ewan Mcgregor pitches a poverty-awareness movie to Dresden and crew from a tent in the Sahara, only succeeding to sell the board in on his desire for viewers to text Make Poverty History on their mobile phones.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.