K-Y 'Intense' by Mother NY
Campaign Work, Wednesday, 15 April 2009 09:38AM
Rather than literally describing the effects of Johnson & Johnson's new lubricant K-Y Intense, this new spot from Mother NY uses visual metaphors to depict its results.
K-Y…couple discuss effects of new 'Intense'
The ad, directed by David Shane, aims to promote the brand as a method of maximising female arousal.
This article was first published on Campaign Work
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