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Mercedes-Benz 'dream' by Jung von Matt/Alster Hamburg
Campaign Work, Tuesday, 28 April 2009 12:03PM
A unicorn, a one-eyed monster, a couple of nurses and a spider emerge from a Mercedes in Jung von Matt's new campaign for the E-Class Mercedes.
Mercedes-Benz 'dream' by Jung von Matt/Alster Hamburg
The action opens on a car driving down a dark road in the black of night.
When it eventually comes to a stop in a lay-by, a woman in a red dress is thrust out of the car, followed by a small unicorn, a Cyclops, two nurses and various other misfit characters.
This article was first published on Campaign Work
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
