VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Huggies 'messmaker' by JWT New York
Campaign Work, Tuesday, 28 April 2009 02:09PM
JWT New York has created a mess-free way of entertaining babies with a new website for Huggies.
Huggies 'messmaker' by JWT New York
The site, www.messmaker.com, invites mums to sit their babies at the computer to play an online game.
Hosted by a baby called Harry Hubble, the game enables babies to strike the keyboard to fling various brightly coloured messy substances on a virtual white canvas.
They can then save their creation, download it or send it to a friend.
This article was first published on Campaign Work
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