Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Campaign Work, Tuesday, 05 May 2009 09:08AM
T-Mobile 'karaoke' by Saatchi & Saatchi
A crowd of 13,000 sang along to tunes including The Beatles' Hey Jude, and there was a special appearance by rock star Pink.
Watch Campaign's video report about the making of the ad
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.