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Campaign Work, Friday, 08 May 2009 04:04PM
The ad, created by M&C Saatchi, opens on shots of Tour de France cyclists as they reach the finish line. Using composite shots from different eras, the viewer sees a number of championship cyclists from years such as 1923, 1964 and up to the present day, racing against one another.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.