Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Lucozade Sport 'evolution' by M&C Saatchi
Campaign Work, Friday, 08 May 2009 04:04PM
Tony Kaye has directed a high-octane new TV spot for Lucozade, promoting the evolution of both the brand and sporting events over time.
Tony Kaye...directs new Lucozade spot
The ad, created by M&C Saatchi, opens on shots of Tour de France cyclists as they reach the finish line. Using composite shots from different eras, the viewer sees a number of championship cyclists from years such as 1923, 1964 and up to the present day, racing against one another.
This article was first published on Campaign Work
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