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McDonald's 'no fry left behind' by DDB Chicago
Campaign Work, Tuesday, 12 May 2009 10:04AM
The French fry is the focus of this latest work for McDonald's as a horde of miniature people living in the depths of a car enjoy a short-lived hope of gaining sustenance from a fallen chip before a hand swoops down to rescue it.
McDonald's 'no fry left behind' by DDB
The ad shows two guys driving along with the passenger snacking on McDonald's fries. One falls into a gap between the two seats and we are then transported into the world beneath the car where a population of people toil and slave in the murky, dust-ridden environment below the surface.
Their exclamations and relief at having been given this fry quickly turn to shocked gasps and outrage as a hand plucks the fry out of its escape hatch and returns it to the passenger in the car.
The guy then says: "There's no one who wants this more than me."
This article was first published on Campaign Work
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