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Gatorade 'we love sweat' by Abbott Mead Vickers BBDO
Campaign Work, Thursday, 14 May 2009 06:00AM
"I don't do this for recognition. I don't do this for respect," explains the voiceover of the latest TV spot for Gatorade, by Abbott Mead Vickers BBDO.
Gatorade... loves sweat
The ad, which takes a leap into the mind of a runner, is entirely made up of a black and white film of a man running, while his voiceover explains his motivations for being an athlete.
This article was first published on Campaign Work
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