VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Nike 'most valuable puppets' by W+K Portland
Campaign Work, Tuesday, 19 May 2009 11:27AM
Puppet versions of the basketball players LeBron James and Kobe Bryant front a new campaign for Nike promoting the NBA Playoffs.
James and Bryant ... in puppet form
The ads introduce the 'most valuable puppets' in two separate executions, the first of which sees James running excitedly around an apartment with Bryant.
VIDEO 1: Puppet chalk
VIDEO 2: Thee Rings
This article was first published on Campaign Work
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Vine represents another level for citizen journalism
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.
