In association with
Campaign Work, Tuesday, 02 June 2009 04:38PM
Seeded online and set to air on US TV, the spot is accompanied by a voiceover explaining: "We're not witnessing the end of the American car; we're witnessing the rebirth of the American car. General Motors needs to start over in order to get stronger."
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.