Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Monday, 15 June 2009 10:54AM
Honda 'swindon' by Wieden & Kennedy
Earlier this year, Honda shut down its Swindon factory for four months to prevent making permanent redundancies.
The initiative allowed the car manufacturer to reinvigorate the facility, which is celebrated in the ads.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.