Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
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McDonald's 'the big nothing' by Leo Burnett
Campaign Work, Monday, 29 June 2009 12:05AM
Leo Burnett has created a TV campaign for McDonald's in a bid to highlight the brand's promise to add nothing to their burgers besides salt and pepper.
McDonald's 'the big nothing' by Leo Burnett
The campaign aims to communicate to parents about the quality of McDonald's food.
This article was first published on Campaign Work
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