Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
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DEFRA 'muck in4life' by M&C Saatchi
Campaign Work, Monday, 20 July 2009 04:12PM
M&C's latest campaign for the Department for Environment, Food and Rural affairs attempts to promote conservation volunteering as the perfect antidote for summer holiday boredom.
DEFRA 'muck in4life' by M&C Saatchi
Aimed at parents and children, the campaign borrows branding from the agency's successful 'change4life' campaign for the Department for Health.
This article was first published on Campaign Work
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