Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Toyota 'hybrids' by Y&R Peru
Campaign Work, Friday, 24 July 2009 02:21PM
Y&R Peru has created a print campaign to promote the new Toyota Priuus by making a visual play on its hybrid status.
Toyota 'hybrids' by Y&R Peru
The hybrid Toyota model is set against an enchanted forest background, populated by an array of mythical hybrid creatures.
Photographed by Luis Felipe Soto, the Fantasia-inspired beings gather around the car in wonder, pointing and admiring.
The strapline reads: "At last an hybrid that isn't just a myth".
This article was first published on Campaign Work
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