In association with
Campaign Work, Thursday, 30 July 2009 09:26AM
The videos, posted on youtube, dailymotion.com, break.com, vimeo.com and veoh.com, feature instances where Old Spice is used to improve the wearers chances of being successful in his endeavours.
The videos drive users to the Old Spice website where they are invited to create and post their own Old Spice swagger commercial to be in with a chance of winning $10,000.
Video 1: arm wrestler
Video 2: karate
Video 3: arm varm
Video 4: chainsaw
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.