In association with
By Kate Nettleton, Campaign Work, Friday, 07 August 2009 10:11AM
Airing on MTV, MTV2 and BET the spot features NBA players such as Philadelphia 76er’s Andre Iguodala, Cleveland Cavs’ Mo Williams and Kevin Durant of Oklahoma City Thunder performing a rap.
Four cut down 30-second spots will launch later in the month.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.