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Specsavers 'comedy capers' by Specsavers Creative
Campaign Work, Friday, 07 August 2009 10:36AM
Specsavers Creative has created a new Irish TV campaign to promote the news that Specsavers is offering designer glasses at reduced prices.
Specsavers 'comedy capers' by Specsavers Creative
The new campaign has been made by its in-house creative agency featuring Specsavers’ new anti-hero, named Harrison.
Harrison attempts to sabotage Specsavers advertising as he comes across a billboard promoting Specsavers 2-4-1 designer glasses offer.
The farcical plot sees the bitter competitor tying to destroy the board but every effort fails frustratingly.
The ad will be aired on Irish TV on 9 August 2009.
This article was first published on Campaign Work
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